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BBS in a Box - Macintosh - Volume VII (BBS in a Box) (January 1993).iso
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PowerBook Price⁄Performance
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1992-08-03
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PowerBook Price/Performance Improvement
Contact:
Kate Paisley
Apple Computer, Inc.
(408) 974-5453
Apple Improves the Price/Performance
Of its Midrange PowerBook
CUPERTINO, California--August 3, 1992--Apple Computer, Inc. today
announced the Macintosh PowerBook 145, strengthening the midrange
offering in its popular PowerBook line of notebook-sized computers.
The new PowerBook incorporates all the original features of its
predecessor, the PowerBook 140, while also offering 35 percent better
performance and a lower price. At $2,399-$2,799 manutacturer's
suggested retail price (MSRP), the PowerBook 145 replaces the 140 as
Apple's midrange notebook computer.
"Customers have resoundingly endorsed the PowerBook as one of the
premier notebooks on the market today," said Randy Battat, vice
president of Apple's Portable Computing division. "We believe that
continuing to improve performance and push costs down, in combination
with our awarding winning design, will ensure our continued success
and will firmly establish Apple as a leader in the notebook market."
The 35 percent performance improvement in the PowerBook 145 is
derived from its higher clock speed Motorola 25MHz 68030
microprocessor (previously 16MHz on the 140). Apple's move to
incorporate the faster chip into its midrange notebook comes less
than one year after the introduction of the original 140.
"We are continually looking at ways to enhance our products to
respond to our customers' needs," said Neil Selvin, director of
Product Marketing in Apple's Portable Computing division. "The
PowerBook 145--with its improved performance and lower price--clearly
reflects not only that commitment but also our desire to make
portable computing more affordable."
Though it retains the backlit Supertwist liquid crystal display of
the original 140, the 145's speed and responsiveness is equivalent to
that of a PowerBook 170, Apple's highest performance PowerBook.
Users can easily run any application from simple word-processing to
sophisticated communications programs that enable them to connect to
home or office from remote locations.
Like its predecessor, the 145 also features an integrated trackball
and palmrest, full-size keyboard, and tilt adjustments. It ships
with 4MB of RAM, expandable to 8MB, and choice of 40MB or 80MB
internal hard drive. Its built-in floppy drive accommodates
Macintosh, MS-DOS, OS/2 and ProDOS formats. It incorporates the full
range of standard Macintosh features: System 7 operating system, a
SCSI port for connecting a variety of Macintosh peripherals, sound
input and sound output ports, microphone, and speaker.
The PowerBook 145 is available immediately through authorized Apple
resellers in most locations worldwide. In the United States, it will
come equipped with Macintosh System 7.0.1 software, AppleTalk Remote
Access software, HyperCard 2.1 software, complete documentation,
training software, an AC power adapter, a battery, and a one-year
limited warranty. MSRP in the United States is as follows:
-- PowerBook 145 4MB/40MB Hard Disk $2,399
-- PowerBook 145 4MB/80MB Hard Disk $2,799
Specifications:
-- Motorola 25MHz 68030
-- 4MB pseudostatic RAM, expandable to 8MB
-- 1.4MB high-density floppy drive
-- 40MB or 80MB internal hard drive
-- 10-inch Backlit Supertwist liquid crystal 640x400 pixel display
-- NiCad, 2.5 Ah battery, provides 2-3 hours of usage
-- Optional internal 2400-baud modem with fax send at 9600 baud
-- 9.3D x 11.25W x2.25H, 6.8 lbs.
-30-
Apple, the Apple logo, Macintosh, and AppleTalk are registered
trademarks; PowerBook and System 7 are trademark of Apple Computer,
Inc. HyperCard is a registered trademark of Apple Computer, Inc.
licensed to Claris Corp.
END
News Break
News Beat
Apple News Beat
3-Aug-92